Website Redesign
Design serves a purpose.
Get a website that looks beautiful and moves buyers to choose you.
Only Iron Horse Studio backs stunning Webflow website designs with 25+ years of B2B growth marketing expertise.
Get design steeped in
B2B demand gen strategy
Your website’s role has never been more crucial. Iron Horse Studio designs it to rise to the occasion. Every page, animation, and CTA we touch reflects data-backed growth marketing principles for getting buyers to find and choose you.
How we work
The path to gorgeous design
that drives pipeline
We make complex solutions easy to understand with digital experiences designed for the way your buyers actually think. From information architecture to color contrast to CTAs, each element helps guide them to the answers they seek — and the actions you want.
/ 01
Audience and competitive analysis
We research who your buyer is, how your competitors reach them, and what visual approaches best display the information they need. We also look at how AI search engines are indexing your category, applying AEO strategy from day one.
/ 02
Content and UX strategy
Our designers and strategists work together to map your user journeys and content strategy. We build every page around what your buyers need to hear, informed by the best digital experiences across the web, not just your category.
/ 03
Design
We use AI to analyze UX patterns, test content hierarchies, and generate layout options. We interpret the latest design trends for your brand without chasing them, modernizing what you have for the web in a way that’s functional, consistent, and stunning.
/ 04
Development
We build responsively from the start. And because our design, dev, content, QA, and analytics teams are all in-house, we work in lockstep — ensuring smooth handoffs from Figma to final builds with minimal surprises.
/ 05
Launch and handoff
You walk away with a Webflow component library your team can build on, plus a Figma design system your designers can extend. We design for your day-to-day self-sufficiency — and if you face tougher tech challenges, we’re there to help.
/ 06
Optimization
Our team designs every site for continuous optimization, allowing us to keep running experiments, tracking what’s working, and making changes grounded in real data. We think of websites as living organisms, and we stay ready to help yours thrive.
EXPLORE MORE SERVICES
A smart design is
just the start
Iron Horse Studio provides the full services to get your website firing on all cylinders.
Our growth marketing expertise extends beyond websites.
Resources
Fresh takes and tools for
better-performing B2B sites
FAQ
Your questions,
answered
A full Webflow website redesign typically starts at 12 to 16 weeks from kickoff to launch, but may stretch longer depending on the scope of work, size, and complexity. A targeted refresh or improvement to an existing site moves faster. We’ll provide a detailed timeline after understanding your specific needs.
We deliver a Webflow component library your team can build on, a shared design library, and a Figma design system your designers can extend. We can also train your team on the Webflow CMS so you can update pages and build new ones without coming back to us every time.
Iron Horse Studio offers the full range of website design and development services, including full redesigns, targeted refreshes, and improvements to existing Webflow sites. If your site has a specific performance problem, like a CTA strategy that isn't converting or a user journey that's losing buyers, we can diagnose and fix that without a full rebuild.
Many studios design websites to achieve a specific look. But in the world of B2B marketing, where the goal is to convert buyers, a slick site is no longer enough. Iron Horse Studio designs with that goal in mind, bringing growth marketing thinking into every design decision.
